SEO - Search Engine Optimization

By Fred Jacobsen

Is your website working for you, or is it hardly working?

This is an important question that you must address if you are going to maximize your investment in this valuable marketing tool.

What would be the value of a slick brochure that you might produce if it never gets into the hands of your potential clients? Think of your website the same way.

First, think of your website address as one of the key pieces of contact information that you must include in everything you send out. Rank it right up there with your telephone number and business address.

Second, your website could be out there working for you 24 hours a day, 7 days a week - but only if someone finds it.

Web search companies such as Google, Yahoo! and MSN use very sophisticate search engines that constantly scan and keep track of useful web pages.

With nearly 75 MILLION active websites out there and many times more individual web pages, only the few, most relevant pages make it to the top on any search.

The closer your website matches the search phrase that your potential customer might use to find a business like yours, the more likely your website will come up higher in the search results than your competitor.